LAMA

Read More: Integrate with Popular Email and Directory Applications


In telemarketing and contact center industry, a live operator may be employed using either the inbound call center marketing method or the outbound call center marketing method. In most BPO environments today, inbound LAMA (Line Activated Mobile Agent) is more popular than outbound LAMA (Live Agent Mobile) because it reduces agent idle time.




Read More: Meet Service Level Agreements (SLAs) with Real-Time Contact Center Metrics

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