---
title: Average Time to Abandonment
description: Average time to abandonment is a metric commonly used in the contact center industry to measure customer satisfaction. It is also known as Average Time to Failure or the duration of time that we wait until a client makes his/her last call. This metric is very useful for understanding the needs of customers, identifying and prioritizing improvement opportunities.
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# Average Time to Abandonment

 By [Revation Systems](https://blog.revation.com/top-call-center-vocabulary-list/author/revation-systems)

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---

Average time to abandonment is a metric commonly used in the contact center industry to measure customer satisfaction. It is also known as Average Time to Failure or the duration of time that we wait until a client makes his/her last call. This metric is very useful for understanding the needs of customers, identifying and prioritizing improvement opportunities.

---

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