---
title: Customer Lifetime Value (CLV)
description: The CLV is the worth of a customer to a company. You can measure your customer lifetime value in terms of money or future purchases made by repeat business and referrals. The term CLV is often used in the contact centers industry where it is one of the essential parameters for establishing contact center goals and measuring efficiency in order to evaluate customer retention.
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# Customer Lifetime Value (CLV)

 By [Revation Systems](https://blog.revation.com/top-call-center-acronyms-list/author/revation-systems)

[![Read More: Integrate with Popular Email and Directory Applications](https://no-cache.hubspot.com/cta/default/7904435/d92d08e3-41a3-4810-b5a4-557c7e4a6226.png)](https://cta-redirect.hubspot.com/cta/redirect/7904435/d92d08e3-41a3-4810-b5a4-557c7e4a6226)

---

The CLV is the worth of a customer to a company. You can measure your customer lifetime value in terms of money or future purchases made by repeat business and referrals. The term CLV is often used in the contact centers industry where it is one of the essential parameters for establishing contact center goals and measuring efficiency in order to evaluate customer retention.

---

[![Read More: Meet Service Level Agreements (SLAs) with Real-Time Contact Center Metrics](https://no-cache.hubspot.com/cta/default/7904435/96a66d6d-976c-4b14-b62c-7bf304355ecd.png)](https://cta-redirect.hubspot.com/cta/redirect/7904435/96a66d6d-976c-4b14-b62c-7bf304355ecd)

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